Dr. Marcelo Gleiser selected us to brand ICE (Institute for Cross-Disciplinary Engagement) at Dartmouth College. The ICE program is designed to tackle big questions surrounding existence, the universe and free will in an open forum format that promotes conversation between thought-leaders from the fields of humanities, science and spirituality.
The program will involve web courses, fellowships, workshops and public lectures to contemplate big questions using disparate schools of thought to broaden perspectives.
The inaugural event is projected to feature the Dalai Lama and quantum physicist Anton Zeilinger at the New York Natural History Museum.
The brand identity we created incorporates the infinity symbol and a venn diagram to represent the infinite ideas possible at the intersection of sciences and humanities.