As a founding trustee of MOTC, and part of a tight-knit working board, Everard Findlay oversaw conceptualization, creative direction and brand strategy for Museum of the Courageous, including directing video content, creating the brand mark, establishing language, as well as launch and social media strategy, and website look and feel.

Launched in 2019, MOTC is building the largest collection of stories about individuals standing up to acts of hate based on race, color, religion, ethnicity, national origin, sexual orientation, gender identity, and ability. These stories show that even small actions can change the course of history and influence others to stand up.