When Paramount Transport, the largest crane-rental and transport company in the Caribbean, came to us to redesign their brand, they needed to start from scratch. Although the company provided a vast range of goods and services — including a joint venture with Mammoet, the world's premier crane and transport company — their promotional materials did not come close to representing the huge scope of their enterprise.
Everard Findlay worked with the heads of Paramount to sift through every aspect of the company and organize the information in a way that was engaging and informative to industry insiders while remaining easily comprehensible to new clients. We designed a website and peripheral materials for Paramount with an international audience in mind, focusing on dramatic imagery and an easy interface that does justice to the extensive services they provide and the grand scale of their operation.
Paramount has reported a marked growth in sales as well as a vastly greater ease in communicating with new and existing clients throughout the world following the launch of their website, catalogue and peripheral branding materials.
Centered on travel, art, education, and music, Trovata is an award-winning lifestyle brand refining American style for this generation.
In response to high demand from Trovata’s press in VOGUE magazine, the first Trovata women’s collection debuted in Spring ‘05. Recognized for its unique spin on American fashion, Trovata won the Ecco Domani Fashion Foundation Award for menswear. The following season, Trovata won the prestigious CFDA / VOGUE Fashion Fund Award. A year later, Trovata’s menswear was lauded again and awarded the CFDA’s Swarovski Perry Ellis award.
Trovata continues to refine its timeless product offering quality, modern wardrobe staples for the young, worldly, and creative. Trovata is poised to grow exponentially with a refined approach to American style.
Around the World in 60 Minutes features work by notable New York artists and internationally renowned Magnum photographers. Archival images have been selected to examine New Yorkers' evolving relation-ship with food over the past several decades as a part of GrowNYC's New Green City initiative.
For a span of 50 years, Magnum photographers Elliott Erwitt, Christopher Anderson, Thomas Hoepker, Leonard Freed and Elliott Landy have ventured into the far reaches of the five boroughs, extract-ing ethnographic sketches of New Yorkers from a medley of backgrounds.
Artists Tunde Adebimpe and Michael Sturgeon have created short films for this exhibition.
Around the World in 60 Minutes, as the first chapter of an ongoing project, brings focus to New York City's characteristic culinary traditions.
E&A - The Glossy Zine is an oversized newsprint zine about Fashion, Pop and Art published since 2004 by Brooklyn-based Studio von Birken. E&A has collaborated with outstanding artists such as Richard Prince, Helmut Lang, Josephine Meckseper and Jonathan Meese.
On display will be all 7 issues up to date mixed with prints from stories shot for E&A, amongst them Sebastian Kim, Keith Kleiner, Ben Pogue, Alex Freund, Alex Antitch and many more. E&A is known as an industry-lauded go-to source for inspiration, trends and typography.
Out of our prosperity, Everard Findlay had a desire to give back, so we created SFOTE. SFOTE takes an innovative approach to benevolence, forging connections between artists, activists, politicians, financiers, and community organizers to usher in positive change throughout the globe.
We created SFOTE from the ground up, which involved everything from website and logo design, to events at the Tribeca and Soho Grand hotels attended by over 800 people each, press-kits, a photography auction, fundraising concerts by it-bands, and a film festival. Since the launch of the project in 2007, SFOTE has had press coverage in V-Magazine, Men's Vogue, City Magazine, Trinidad's TV6 News and Express and Guardian newspapers. Most recently, Michael Kors and Elle Magazine had a fundraising competition to benefit SFOTE.
We have already met over half of our projected fundraising goal for our first initiative, and fully expect SFOTE to continue to gain momentum in the coming months and years.
To celebrate GrowNYC's New Green City initiative, board member Everard Findlay conceptualized an image in which iconic landmarks of New York City's 5 boroughs become a veritable "feast for the eyes" and the inspiration for an eco-friendly tomorrow.
Presenting a magical scene of sustainability, here the fruits of labor are the bricks of buildings, and the city is transformed into a utopian landscape for all New Yorkers.
Georgian President Mikheil Saakashvili, Magnum Photos and Everard Findlay joined forces to create a one-day exhibition and launch event for Georgian Spring, a newly published photography book about the country of Georgia.
At the invitation of Georgia's Ministry of Culture, 10 Magnum photographers visited Georgia during the spring of 2009.
Their job was to be what they are: travelers, individualists, with their own point of view, free to notice what they thought worth noticing, on their own journey of discovery.
Georgian Spring captures the moment of Georgia's renaissance, its revival, its awakening.
The Central Bank selected Everard Findlay to create a piece for the world leaders attending 21st Commonwealth Heads of Government Meeting held in Port of Spain, Trinidad.
To commemorate the reissuance of Trinidad and Tobago's 100 dollar bill, Everard Findlay designed five printed works, drawing from imagery in Trinidad and Tobago's Coat of Arms. The newly designed banknote was unveiled in a custom case alongside the five printed works.
The gift was presented to Queen Elizabeth II of the United Kingdom and Head of the Commonwealth, UK Prime Minister Gordon Brown, French President Nicolas Sarkozy, Australian Foreign Minister Stephen Smith and UN Secretary-General Ban Ki-moon, among many other dignitaries in attendance.
Photo credit: National Secretariat CHOGM 2009/Commonwealth Secretariat
Chupara Point is one of the main peninsulas along the North Shore of Trinidad; an oasis of exotic flora, mangrove and colorful reefs that lies 33 km from Tobago in the Caribbean Sea, and of the most acclaimed bird watching sites on Earth.
Land Developer Vingi Roopnarinesingh, sought out Everard Findlay's consulting services for the development of Chupara Point; 70 acres of dense vegetation and diverse wildlife located due west of La Fillette, Trinidad.
The continental origin and proximity of Trinidad to South America, along with its varied habitats, has resulted in an extremely diverse biota.
Preserving this regions eco-diversity is Everard Findlay and Vingi Roopnarinesingh's main objective in this ongoing project.
Gudzowaty has spent the last several years seeking out unconventional athletes and performers from the far reaches of the globe. His subjects, though they have little in common in terms of culture, circumstance or background, are linked by a striking dignity and disarming gaze. They have gone beyond self into a place of immaterial consciousness that is at once completely within and outside the physical.
Nan Goldin recently selected Gudzowaty's work to be included in her group show at Les Rencontres d' Arles: "The American photographer invited 14 of her peers, among them the Polish photographer Tomasz Gudzowaty, winner of the 2009 World Press Prize, with superb black and white photographs of athletes reminiscent of Anders Petersen or Jim Goldberg."
Le Matin, 7 July 2009
26x3 is a series of events curated by Everard Findlay at 26 Broadway, a new space which functions as an artists' salon, event space and atelier.
Findlay has invited a group of artists and innovators to work together in a cross-pollination of creative minds and disciplines. By showcasing work that assembles a diverse range of disciplines 26x3 seeks to champion ephemeral projects in this transitory space.
"The word capitolio refers to the domed building that houses a government. Here, the city of Caracas, Venezuala, is itself a metaphorical capitolio building. The decaying Modernist
architecture, with a jungle growing through the cracks, becomes the walls of this building, and the violent streets become the corridors where the human drama plays itself out in what President Hugo Chavez called a "revolution."
Over the centuries, disparate cultures have converged in the Caribbean, particularly in Trinidad and Tobago, where a unique and vibrant identity has taken shape.
To and Fro examines this "callaloo" of races, cultures and religions through film, photography, painting, sculpture and installation. Curated by Everard Findlay, To and Fro is the first exhibition of contemporary art to be shown in The President's House in Trinidad.
Everard Findlay & Hell for Leather Magazine present Stop/Action, an exhibition paying homage to the centennial anniversary of Futurism. Stop/Action suspended 12 exotic motorcycles (11 Aprilia RSV 1000Rs and 1 Aprilia RSV4) in a three-dimensional ribbon running throughout the space, reminiscent of stills taken from a high-speed film reel. The result showcased the dramatic experience of an explosive motorcycle ride, held at 26 Broadway, Brooklyn, New York.
Inspired by Kazimir Malevich's declaration "I am the chairman of space," artist Eve Sussman, production designer Nicolas Locke and master scenic Tony Pinotti have made a detailed re-creation of the Russian cosmonaut Yuri Gagarin's office at 26 Broadway. Exhibited as a work-in-progress, 26x3 hosted a sneak preview of the installation "White on White: The Pilot (just like being there)," which was exhibited at Winkleman Gallery in New York and traveled to Media Forum in Moscow.
7 Drums/ 7 Artists is a tribute to the spirit of inventiveness that gave rise to the steel drum, the only instrument created and banned in the 20th century. Curator Everard Findlay has invited seven artists, including Rita Ackermann, Olaf Breuning, Peter Doig, and Chris Ofili to create a work using a steel drum for the exhibition. These works will be exhibited and auctioned to raise revenue for current and future SFOTE initiatives.
This exhibition is currently taking shape through the incredible support of the art community and Elliot Mannette, the "father of the modern steel drum instrument."
In a design collective cum postmodern yardsale organized by Everard Findlay and his wife, Molly Findlay, fifteen independent New York designers present their work alongside a fabric house installation created specifically for the space in 26 Broadway.
CUT/BREAK is one example of how Everard Findlay organizes events by bringing diverse groups together. The Soho Grand Hotel proposed that we design an event at their hotel to begin summer, giving us carte blanch to come up with a concept.
Everard Findlay had been interested for some time in the idea of surfing as a cross-cultural platform with the potential to unite disparate groups across racial, cultural and social lines. With this idea in mind, we created a site-specific event utilizing the Gallery and Yard at the Grand. As CUT/BREAK gained momentum, Julian Schnabel's daughter Stella expressed interest in hosting the event, in which Everard Findlay curated a series of short films on the subject of surfing by filmmakers Jakob Daschek, Britton Caillouette, and Richard Kenvin. Everard Findlay concurrently staged a silent auction of works by photographers Martyn Thompson, Joe Curren and Chris Gentille.
The turnout for CUT/BREAK was phenomenal, with an incredible mix of people in attendance, including Larry Wohl, Zac Posen, Brana Wolf, Pamela Hansen, and Rosemonde Montano, the wife of the president of Trinidad.
To promote tourism, Everard Findlay works in a wide range of media to increase awareness of specific global travel destinations to varied demographics.
Everard Findlay emphasizes a belief in Eco-tourism, which is a form of tourism encouraging responsible travel to natural areas. This type of travel aims to conserve the environment and improve the well-being of local people while bolstering the local economy and providing a fantastic travel experience for the visitor.
Delirious, a film by acclaimed director Tom DiCillo starring Steve Buscemi and Michael Pitt is a comedy fame game satire where a small time celebrity photographer and homeless teen are brought together in the midst of New York City's publicity scene.
Asked to nationally promote the film, Everard Findlay created an online marketing program that combined up-to-date methods of web broadcasting which utilized social networking sites, blogs and humorous podcasts to attract vast online audiences.
The film premiered in international theatres and went on to win, among other awards, Official Selection at the Sundance Film Festival, Best Director and Screenplay at the San Sebastian Film Festival and Best Director at HBO US Comedy of Arts Festival.
ON87 specializes in the design and implementation of sustainable systems. ON87 will offer bespoke solutions, which encompass the newest green technology while considering sociological implications and fiscal growth in the current political and socioeconomic climate. ON87 will utilize networks of environmental artists, scientists and engineers to develop sustainable solutions for environmental challenges.
When Everard Findlay and Tunde Adebimpe of TV on the Radio collaborated to curate an event in support of SFOTE initiatives they brought together a coterie of musicians for a one-time musical extravaganza at Santos Party House.
The evening produced an impressive line-up that consisted of Adebimpe himself, Lizzi Bougatsos from Gang Gang Dance, Ryan Sawyer from Tall Firs, Kaneng Lolang, Dragons of Zynth and a finale by the Brooklyn Jumbies stilt walkers and rhythm section.
Findlay Gaspar Grande Property is a secluded outpost that aims to sustain independent artistic pursuits and innovation. It is situated on Gaspar Grande Island in the Dragons Mouth archipelago between Trinidad and Venezuela, a ten-minute boat ride from mainland Trinidad.
A remote waterfront artists' atelier, residence and gallery are currently being designed by Rome Prize-winning architect Thomas Tsang. The space will provide residencies from two weeks to two months for artists and innovators at various stages of their careers. Each residency period will house one to four residents and will conclude with an event based around works created during the stay.
Artists' Residencies will be awarded through international competition to artists working in Music, Architecture, Filmmaking, Design, Landscape Architecture, Visual Arts and Literature. Innovators' Residencies will be awarded to those working on groundbreaking ideas in Physics, Engineering, Behavioral Science, Biology, and those scientists who would benefit specifically by spending time exploring Trinidad's rich flora and fauna. Though residents will by no means be obligated to work in tandem, our aim is to create unlikely introductions and cohabitations which could potentially foster real innovation.